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Meet Luke Lloyd


My passion for the game of basketball runs deep. Growing up in a basketball crazy town like Flint, Michigan drew me to the game. I was lucky, there were a lot of great players around, and I learned a great deal from them. I worked hard on my fundamentals, set goals for myself, and aspired to make the game part of my life. Eventually I earned a scholarship to Morehead State University. Then I finished out my college career at Campbellsville University, where I got to play for coach Travis Ford. I then went pro and traveled the globe playing the game that I love.

In 2009, I decided to retire and dedicate my time in giving back to the game that has meant so much to me. Since then, I have been working on player development, coaching, and training in my hometown.

My goal was simple: find ways for players to learn fundamentals the right way, while having fun. I started to focus on the importance of ball control and being strong on the dribble. I developed drills and tools to work on dribbling skills. I noticed the difference it made for my players – they were becoming more confident on the dribble and advanced from below average ball handlers to the among the best of the town.

As I started to work with players of all ages and skill sets, I experimented with different training methods and self-made training tools. I used chairs and cones to run drills to teach dribbling, post moves, and moving off the dribble. But I knew there had to be a better way. After a series of prototypes, I developed the Dribble Stick. I have to admit, there's nothing like watching players' skills grow while running drills on this tool. I'm thrilled to have the chance to share it with the world and watch more players enjoy the game I love.

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